Why DLT Registration is Required to Continue the SMS Campaign

Communication is everything in today's business world. Email marketing, SMS marketing, or Bulk SMS services are the foundation of lead generation. When you send an interactive, conversational message, it works magically, delivering leads and sales. In addition, use business messages in an easy-to-understand way to communicate with and nurture leads to deliver a great user experience and keep up with achieving exceptional levels of customer satisfaction. However, as mass SMS and marketing takes place, the number of spam messages and large SMS scams is increasing. This raises questions about the security of messages and campaigns and thus creates the need for a system that can manage and prevent fraudulent and misleading SMS and restore security. Decentralized ledger technology was created to meet this need.

About Distributed Ledger Technology

Distributed Ledger Technology (DLT), which can be abbreviated, is a system that helps make transactions on the Internet more secure. Blockchain is something everyone knows. People are surprisingly using blockchain technology to convert online currencies into money. When Bitcoin was very famous, it was a blockchain technology that supported all its operations and processing. Decentralized ledger technology works on much the same principle in that it uses information and data as currencies to facilitate transactions. This is a system for recording data and transactions through shared network resources that can only be accessed with permission. Therefore, transactions are more secure and you can use the ability to store them in a distributed ledger to make it easier and more resilient to manage all available transaction data at your fingertips.

Working of DLT

Decentralized ledger technology works on the principles of blockchain technology, but given that it is part of the blockchain, it needs to be clear.

Each distributed ledger is a unique entity called a node. When a transaction occurs, the node processes it and validates all the elements it contains. With proper processing and validation, the node initiates the creation of multiple records for each item in the transaction and distributes them to a shared ledger accessible to authorized users.

The process can be better explained and understood by breaking it down into stages. This is an overview of the stages in which DLT works.

Stage 1: Transaction

This needs at least two parties or entities. The initiate transaction by agreeing to exchange currency units online.

Stage 2: Create a block

The distributed ledger processes transactions and packages them for storage and posting. As more transactions have already been processed in the ledger, each packet is translated into blocks and sent to resources on the DLT network for verification.

Stage 3: Verification

Resources on the DLT network or participating computers can be referred to in more technical terms, but they examine blocks, perform mathematical calculations based on a set of predefined rules, and perform transactions. Determine effectiveness. Transactions are only validated if they are validated by at least 51% of participating computers.

Stage 4: Hash function

This is the time stamp of each block validated in the distributed ledger. Because the entire transaction is spread across blocks, each block has a reference to the cryptographic hash of the previous block, allowing you to create a chain of records. Once a chain is created, it is impossible to spoof the participating computer systems, so this chain enhances transaction security.

Step 5: Perform the transaction

After all validation, validation, and secure storage of a currency or asset in a distributed ledger, a transaction is executed and the currency is transferred from one account to another.

In short, this is how DLT works, and this well-defined process allows the transfer to be processed on a shared network independently of a centralized system or server, so the technology only makes the transfer more secure. Instead, make it faster. However, to use this technology, you need to register your SMS network with DLT, which is also not an option. You need a DLT record if you want to continue running your messaging campaign.

Why do I need DLT registration?

This is a legal requirement. Online transactions and asset transfers are done through messages. Companies use bulk SMS to run marketing campaigns and send transactional and promotional messages accordingly.

However, as technology advances, people are victims of messaging scams and somehow deprive them of their trust in the reliability of transactional messages. DLT is a technology that restores trust by imprinting the authenticity of messages that arrive in the customer's inbox.

To maintain credibility and eliminate the risk of fraud and spam messages, the latest TRAI guidelines require all companies that rely on bulk SMS gateway services to develop their own media or run marketing campaigns.

In addition, DLT has major business benefits. The brand identity and credibility associated with SMS can increase the transparency of your messages and build your credibility. In addition, it eliminates the need for central or third-party servers and systems to reduce business and operational costs. You can manage everything through the shared network of participating computers, making transactions more secure, transparent, and flexible, avoiding the risk of cyberattacks, and keeping your business structure secure and easy to use.

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